Friday, May 20, 2016

Facebook Live Video: An Innovation with a Difference

Technological advancements, besides bringing the world together, open up new vistas of opportunities; so with the new Facebook Live Video.

Since its establishment, Facebook has continued to lead innovation through its social media platform: Facebook, and has just recently introduced a new feature for its users. The innovation - Facebook Video Live - gives users the ability to live stream themselves, with the ability of their followers and other users to tune in to the live-stream.
In a way, this is part of the systemic advancement of what had been known as broadcasting which started in 1906 after the invention of crystal detector.

Fcaebook Live
Basically, Facebook Live permits its users to moments of their lives to their followers, with the option, of course, of finishing the video and posting it as a permanent feature on his/her timeline by tapping "Finish". However the Facebook Live Video feature is limited to a maximum of 30 minuted duration, with the ability of the maker to block specific users from having access to the live stream. 

There are a couple of benefits from the basic features of Facebook Live. First, it has added another platform for information dissemination, in the likes of Youtube Channel, affording users the opportunity for choice. Thus, whether it is for the board meetings of companies, lecturers and professors giving instructions to their students, and even parents communicating with their children, the imperatives of the Facebook Live Video is blessed with so many potentials which may be yet unknown. Mind you, it is subject to improvements.

The best part is the readily availability of Facebook which boasts of about 1,23 billion monthly users.

By given users the ability to restrict certain users, Facebook has in fact made the features of Facebook Live compliant with many regulations of different countries. The user have the choice and legal duty to ensure that its live stream is broadcast to the right and legal audience, as such they can block minors from viewing adult-content video streams, etc. 

As a corollary to the improvement of communication, it has also added a new platform for digital marketing. In fact, it is gradually rewriting the |"codes" for digital marketing, and giving personalities, like Kim Kardashian-West with large followers to continue grossing in income from social media.

Facebook Live Video application is by the right hand side of your Facebook home page. Right under the "App" section.

No comments: